Pojem Bloody Volvo Driver by mal byt asi zalozeny na tom, ze Volvisti povazuju svoje auta za neprekonatelnu pevnost a vsetky ostatne znacky za vstupenku do krematoria. V mnohych krajinach je tiez Volvo povazovane za auto pre dochodcov alebo spomalenych rodinnych soferov, ktori casto jazdia az prilis opatrne, a preto ich tieto auta lakaju, lebo nevedia dobre soferovat a boja sa, ze by v inych neprezili. Napr. jeden znamy vtip som na nete nasiel prave vo Volvoverzii:
An old guy in his Volvo is driving home from work when his wife rings him on his carphone.
"Honey", she says in a worried voice, "Be careful! There was a bit on the news just now, some lunatic is driving the wrong way down the freeway".
"It's worse than that!", he replies, "There are hundreds of them!"
Alebo o bezpecnosti:
What the difference between a Volvo and a Mercedes? Princess Diana wouldn't be caught dead in a Volvo.
V Australii si Volvo na tomto zalozilo aj reklamnu kampan. V jednej z reklam je za Bloody Volvo Driver dokonca oznaceny sofer Mercedesu, ktory sa nepohol na zelenu (mozno sa neovazil).
http://theinspirationroom.com/daily/2004/volvo/
